Thursday 31 July 2014
Peter Saville's Lacoste logo designs 2013
Founded in 1933, Lacoste utilises a green crocodile logo. René Lacoste, the company's co-founder, was nicknamed "the Crocodile" by fans because of his tenacity on the tennis court. Although the company claims this as the first example of a brand name appearing on the outside of an article of clothing, the "Jantzen girl" logo appeared on the outside of Jantzen Knitting Mills' swimsuits as early as 1921. In 2003, a long-standing dispute was settled over Lacoste’s logo with Hong Kong-based sportswear company Crocodile Garments. At the time, Lacoste used a crocodile logo that faced right (registered in France in 1933) while Crocodile used one that faced left (registered in various Asian countries in the 1940s and 1950s). Lacoste tried to block an application from Crocodile to register its logo in China during the 1990s, the dispute ending in a settlement. As part of the agreement, Crocodile agreed to change its logo, which now sports scalier skin, bigger eyes and a tail that rises vertically.
In 2013, acclaimed graphic designer Peter Saville was enlisted to create a new logo for Lacoste’s 80th anniversary and to reinterpret its famous crocodile logo for a range of special edition polo shirts. He created a string of squiggly, spiky and minimal iterations of the reptile. The logo was kept to roughly the same size and shape, though some designs are more abstract than others.
Another Magazine online: Five Favourite Fashion logos July 27, 2014
Tuesday, 8 April 2014
This page is dedicated to logos and promotions that are cleverly designed or that I particularly like. First of course is Issey Miyake because I love his work!
Japanese designer Issey Miyake
is 71 and a master of his art. He has spent a lifetime perfecting his
craft. His 2009 'Pleats Please' ad campaign by Taku Satoh Design
Office had taste appeal!
The promotional images are arrangements of Issey Miyake's textiles constructed to look like sushi and other foods...delicious! ...and a perfume!
The promotional images are arrangements of Issey Miyake's textiles constructed to look like sushi and other foods...delicious! ...and a perfume!
Pleats Please" was first
introduced by Issey Miyake in 1993 following several years of experimentation
to get the manufacturing process right on a consistent basis. Miyake's patented
technique involves sandwiching polyester jersey fabric between layers of paper,
then feeding the prepared fabric into a heat press.
The heat causes the fabric to permanently retain washboard-like rows of knife-edged pleats in horizontal, vertical or diagonal rows. Most tailors and clothiers first pleat the fabric and then cut and sew it; Miyake's process reverses the order.
Midori Kitamura's book, Pleats Please Issey Miyake (Taschen, 2012) tells the stroy of the particular technical production of plisse, together with a huge photographic collection ...I think I'm going to have to get this book!
The heat causes the fabric to permanently retain washboard-like rows of knife-edged pleats in horizontal, vertical or diagonal rows. Most tailors and clothiers first pleat the fabric and then cut and sew it; Miyake's process reverses the order.
Midori Kitamura's book, Pleats Please Issey Miyake (Taschen, 2012) tells the stroy of the particular technical production of plisse, together with a huge photographic collection ...I think I'm going to have to get this book!
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